Get ready for a jaw-dropping revelation that’s shaking the Marvel fandom to its core: the Marvel Cinematic Universe is breaking tradition by skipping Super Bowl trailers for two of its most anticipated films this year—Avengers: Doomsday and Spider-Man: Brand New Day. Yes, you read that right. As the Super Bowl approaches, fans are buzzing not just about the game or the halftime show, but about the multimillion-dollar trailers that have become a cultural phenomenon. The Super Bowl isn’t just the pinnacle of NFL football—it’s a marketing battleground where Hollywood rolls out its biggest guns. But here’s where it gets controversial: Marvel, a powerhouse known for dominating these high-stakes ad slots, is sitting this one out. And this is the part most people miss—it’s not just about saving money; it’s a strategic gamble that’s leaving fans both baffled and disappointed.
According to Deadline, the MCU has no trailers scheduled for Super Bowl LX, despite both Avengers: Doomsday and Spider-Man: Brand New Day hitting theaters this year. This is especially shocking given Marvel’s history of using the Super Bowl to drop blockbuster reveals. Fans were convinced Avengers: Doomsday would get a trailer, especially after those cryptic teasers during Avatar: Fire and Ash. But nope. Even Spider-Man: Brand New Day, which arrives first, is getting the silent treatment. Why? Super Bowl ads are astronomically expensive—$10 million for 30 seconds—and Marvel might be betting that these films will sell themselves. But is that a smart move, or a missed opportunity?
Here’s the kicker: while Marvel stays silent, other studios are stepping up. Lionsgate is dropping a trailer for its Michael Jackson biopic, Michael, and Dimension is teasing Scream 7. Disney, Marvel’s parent company, isn’t completely absent—they’re promoting The Mandalorian and Grogu and Hoppers, with Toy Story 5 possibly joining the lineup. But no Marvel? It feels like a glaring omission, especially when you consider the release dates. Spider-Man: Brand New Day doesn’t hit theaters until July, and Avengers: Doomsday is a December release. Could Marvel be playing the long game, saving their marketing budget for closer to the films’ debuts?
But here’s the real question: Is Marvel underestimating the power of Super Bowl hype, or are they onto something bigger? Could this be a calculated risk, or a misstep that’ll cost them at the box office? And what does this mean for fans starving for new details about these films? One thing’s for sure—this decision is sparking debates across the fandom. What do you think? Is Marvel making a bold move, or shooting themselves in the foot? Let us know in the comments below and join the conversation in the ComicBook Forum. The ball’s in your court—are you Team Marvel or Team Super Bowl Trailer?
